𧩠Data on its own is just pieces of a puzzle. The real power comes when those pieces connect. At Zors, weâve built a franchise intelligence platform that takes your CRM data, integrates it with our territory mapping engine, and gives you insights no one else can provide. Our newest additionâthe People Map Layerâis the perfect example.
Franchise systems live and breathe on relationshipsâprospective franchisees, existing operators, prospects for multi-unit expansion, and even customers in certain models. Traditionally, all of this information lives in your CRM, often as lists of names, phone numbers, and notes.
While CRMs are essential, theyâre inherently flat. A list of prospects in Florida doesnât tell you much about how those prospects relate to each otherâor to your protected territories. Thatâs where visualization changes everything.
When you can see people on a map, the data transforms:
đ A spreadsheet becomes a market expansion blueprint
đ Overlapping addresses reveal hidden territory conflicts
đ Clusters of leads show where your pipeline is heating up
đŻ Filtering by role focuses you on exactly who matters most
đĄ Quick Tip: Franchisors can filter by "Customers" and overlay with "Territories" to instantly visualize where a franchisee's customers are located.
The People Layer is the bridge between your CRM and your mapping strategy. Hereâs how it works inside Zors:
Assign a Role â Every contact in your CRM can be tagged with a role (e.g., prospect, franchisee, multi-unit candidate, etc.).
Add an Address â Enter the contactâs address into the CRM.
Update the Map â With one click, the People Layer pulls that data into Zors.
Filter by Role â Want to see only prospects? Or just existing franchisees? Itâs all filterable.
Zoom & Discover â Zoom out to see contact clusters; zoom in to see each individual.
Jump Back to CRM â Clicking any contact on the map brings you right back to their CRM profile.
What you get is a living, breathing picture of your pipeline and networkâa visualization that you simply canât replicate in any other franchise software.
The reason the People Layer works is because Zors isnât just another mapping tool. Weâve built the only franchise intelligence platform that connects CRM data with territory mapping.
Most CRMs are great at tracking conversations. Most mapping platforms are great at drawing boundaries. But franchisors donât need âmost.â They need both, together, in real time.
Thatâs what makes Zors unique:
đ Seamless CRM Integration â Your CRM isnât siloed; it fuels your mapping strategy.
đșïž Territory-Aware People Data â Every contact sits in relation to your protected territories.
đ Actionable Insights â Growth decisions are grounded in the reality of where your people are.
With Zors, youâre not just managing dataâyouâre unlocking intelligence.
Imagine youâre evaluating expansion in Dallas. Your CRM shows 50 prospects in Texas, but without context, thatâs just a number. Turn on the People Layer, and suddenly:
You see that 30 of those prospects are clustered just outside an existing territory.
You notice that several are within driving distance of each otherâperfect for a multi-unit conversation.
You identify a gap between territories where strong interest already exists.
This isnât just convenience. Itâs a competitive edge.
The People Layer is just one piece of the Zors vision. By connecting who your people are with where your opportunities lie, Zors creates a dynamic system that grows smarter as you grow bigger.
Franchisors no longer have to juggle disconnected systems or make decisions in the dark. With Zors, your CRM, your territories, and your growth strategy all live in one place.
đ Data becomes insight. Insight becomes action. Action becomes growth.
â Ready to see how the People Layerâand the full Zors platformâcan transform your franchise development? Book a personalized video demo today! Features like this highlight are what make Zors the best franchise CRM software.
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