When mapping franchise territories, knowing where people live is only part of the puzzle. The other half? Knowing what they can affordāand how they live.
Whether you're selling premium products, offering subscription services, or launching location-based operations, your success depends on placing franchisees in territories that match your brandās financial profile.
Zors brings together income data, housing status, and ownership patterns into one intuitive mapping interfaceāso franchisors can design territories that fit their business model, price point, and customer base.
Yes, household income is criticalābut itās only the beginning. Smart franchisors look beyond āhow much people earnā and into how they live. For example:
Are most homes owner-occupied or rented?
Do homeowners carry mortgages, or are their homes paid off?
How are home values distributed among owner-occupied households?
Is the population income concentrated in one rangeāor spread out?
These insights help you answer big questions:
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Will this market support a high-end fitness concept, or is a value-based brand a better fit?
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Is there enough long-term residential stability to sustain a service-based business?
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Do households have the disposable income to spend on non-essentialsāor are they cost-sensitive?
Zors gives you visibility into these layers, letting you assign franchise territories that aren't just legally viableātheyāre economically aligned.
Zors pulls from U.S. Census and housing data to give you instant access to the income and ownership insights that matter most. Youāll see:
š° Household Income Distribution ā percentage of households within defined income brackets
š” Owner vs. Renter Occupancy ā how housing tenure breaks down across the area
š With vs. Without Mortgage ā percentage of owner-occupied homes carrying mortgages
šø Owner-Occupied Homes by Value ā share of homes falling into different value bands
These datasets are visualized instantly as you draw or adjust territory boundariesāso you can make territory decisions as you map.
Need to present a territoryās financial profile at a glance? Zors makes these insights easy to understandāand even easier to act on.
Zors automatically generates charts and graphs for every mapped territory that are:
Interactive and hover-friendly
Color-coded and intuitive
Generated in real time as you draw or adjust a territory
Each graph shows the percentage of households falling within pre-set ranges. For example:
Household income ranges (e.g. <$10K, $10K-25k, $25k-35k, $35k-50k, $50k-75k, $75k-100k, $100k-150k, $150k-200k, 200k+)
Home value bands (e.g. <$150K, $150Kā300K, $300Kā500K, $500K-1M, 1M+)
Mortgage status (e.g. with mortgage, no mortgage)
Occupancy type (e.g. owner vs. renter)
These visuals help you:
Spot affluent pockets ideal for premium brands
Identify value-driven markets with limited mortgage exposure
Understand renter-heavy zones, where loyalty and LTV may look different
See property value concentration and what it implies about local buying power
With Zors, these differences are visualānot buried in spreadsheets.
In a franchise territory comparison outside Raleigh, NC, two ZIP codes have similar total populations (~40,000). But one shows:
82% owner-occupied housing
55% of owners without a mortgage
46% of households earning over $100K
48% of homes valued above $400K
The neighboring ZIPs?
63% renter-occupied
61% of households earning below $60K
Most homes valued under $200K
Similar population, completely different income and stability profile.
Matching the ideal customer profile with a territoryās economic and demographic characteristics ensures that franchisees are positioned in markets where demand is most likely to exist.
This alignment reduces ramp-up time, boosts marketing efficiency, and increases the likelihood of long-term success.
For franchisors, it supports more sustainable system growth and stronger unit economics across the brand. By using data to make these matches, both parties benefit from a clearer path to profitability.
Each visualization in Zors has a corresponding downloadable CSV table, giving you:
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Detailed breakdowns of income, home value, and ownership
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Data you can sort, filter, and analyze in Excel
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Numbers to include in franchise sales decks, FDDs, or validation materials
Franchisees want to know why a territory was drawn a certain way.
Zors helps you prove itāvisually and numerically.
Understanding income brackets is useful. But understanding income in contextāwith ownership, property value, and mortgage dataāis game-changing.
Zors gives you a complete picture that helps you:
Build territories based on economic alignment
Match marketing strategies to local financial behaviors
Reduce the risk of underperforming locations
Set the right expectations from day one
When franchise systems and territory profiles are in sync, everything runs more smoothlyāfrom lead generation to unit economics.
With Zors, you can:
Analyze income and housing indicators instantly
Visualize economic profiles without toggling tools
Export real data that supports growth, validation, and compliance
šÆ Itās not just about population countsāitās about placing franchisees in the right markets, with the right customers, at the right price points.
If your franchise system depends on the economic profile of your ideal customer, Zors helps you findāand mapāwhere they live. We are your all-in-one franchise intelligence platform.
š Book a demo to see how Zors empowers franchisors with the income and housing intelligence they need to grow smarter, not just bigger.
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